Johnson’s Baby was flooded with concerns from parents and grandparents over the safety of ingredients used in their baby products. In 2011, the company said they were going to start phasing out ingredients like formaldehyde and reducing traces of dioxane 1,4. Now in 2014, Johnson’s Baby said they have met that goal. The reformulated products are making their way to store shelves around the world and will replace existing products over the next several months. Even before their removal, customers would not have found formaldehyde or 1,4-dioxane listed on bottles because they aren’t technically ingredients.
Formaldehyde, which has been identified by government scientists as a carcinogen, is released over time by preservatives, like quaternium-15 and 1,4-dioxane is created during a process to make other ingredients mild but is also linked to cancer in animal studies. Johnson’s Baby says that the products were always safe and that they reformulated the products for the peace of mind of parents. The company also states that parabens were removed from most of the new and improved baby care line, ahead of their 2015 commitment to do so. For more information on this and Johnson & Johnson’s policies and timeline, visit safetyandcarecommitment.
A new video was just released by the company to mark the debut of the reformulated products. You can view the video below.
In the video Johnson’s Baby states that they were inspired by a Japanese legend when making the commitment to children to reformulate the products. The legend says that when you make 1000 origami cranes that it signifies a hope granted and a promise fulfilled. The company brought their employees and even the employee’s children together to make the cranes or storks to deliver their promise.
I think the origami storks are a beautiful way to show the fulfillment of a promise and I have never before heard that Japanese legend, but will now share it with my children. As a parent this reminds me of the promises we make to our kids to keep them safe, provide for their needs and to love and nurture them. I would never want to use a product with ingredients that are unsafe or questionable on my children and as the mother of a cancer survivor this is paramount to me! It’s a step in the right direction that Johnson’s Baby is removing these ingredients. What do you think?