As a mom I feel breakfast is the most important meal of the day and should never be skipped. When I heard that 1 in 5 kids may be starting the day off without breakfast because food is not available, I wanted to do something. I was happy when asked to partner with Kellogg’s in getting the word out and trying to help get 1,000,000 breakfasts to kids that would normally go without during a school year. In this economy there are so many families struggling and it really is bad in our local area. With the 1 in 5 statistic there is a good chance that the 1 is one of my kid’s friends. Kellogg’s Share Breakfast Program could use your help,with your support, Kellogg’s can feed the potential of kids in our communities by sharing one million breakfasts with children who may go without. Simply visit the Kellogg’s Share Breakfast website HERE to learn more and how you can help by just sharing a video.
Kellogg’s® and celebrity dad and actor Taye Diggs have partnered to share breakfast with children in need as part of the third consecutive Share Breakfast initiative. Starting today, families across the country can share a breakfast with a child in need by simply sharing a public service announcement featuring Diggs on ShareBreakfast.com. For each view, share and comment, Kellogg’s will share breakfast.
Along with in-school breakfast partner Action For Healthy Kids®, Kellogg’s and Diggs are making it their mission to show families how a wholesome breakfast can help kids reach their full potential every day. Kids who eat breakfast have more energy and focus for learning, yet nearly one in five children across our communities go without breakfast. That’s why Kellogg’s and Diggs are leading the charge to help end childhood hunger and are rallying families across the U.S. to help provide breakfast for kids in need.
As a dad, Kellogg’s Share Breakfast campaign is a cause Diggs feels passionately about. His mom was a teacher and he was raised on the belief that eating a wholesome breakfast helps give kids the potential to have a great day. As a child, Taye grew up as the eldest of five children in Rochester, New York and after the sudden death of his father, Taye stepped up to help his mother care for his four younger siblings. Through his family leadership, he can relate to the financial worries that many families in America face in putting food on the table every day. In the program’s third year, Kellogg’s Share Breakfast will share one million breakfasts* with kids in need through grants to schools or school districts to help them increase their participation in school breakfast programs.
“Just imagine what kids across the country could accomplish if they each had a great start every day. That’s why I am partnering with Kellogg’s and the Share Breakfast program to help make this a reality,” said Diggs. “Join me in raising one million breakfasts to help get America’s kids the start they deserve.”
How to Join the Share Breakfast Movement
Families across the U.S. can join Diggs in the Share Breakfast movement and give the power of breakfast to kids in need. Every time you do one of the following, Kellogg’s will share breakfast to a kid who might otherwise go without:
- Share the public service announcement with friends.
- Like or comment on the Share Breakfast Facebook page.
- Pin the public service announcement on Pinterest.
Visit ShareBreakfast.com to watch the public service announcement with Diggs and learn about all the ways families can get involved for Share Breakfast 2013.
Here are two Tweets you could use to help:
- Did u know 1 in 5 kids may go without breakfast every day? @Kelloggs_US will share a breakfast for every RT #ShareBreakfast
- Make a difference in a kid’s life & RT the @Kelloggs_US #ShareBreakfast PSA http://tinyurl.com/cqr576a featuring @TayeDiggs
“I participated in a campaign on behalf of Mom Central Consulting for Kellogg’s. I received a product sample as well as a promotional item as a thank-you for participating.”