FRAAS DEBUTS A CONTEMPORARY INFINITY SILHOUETTE FOR FALL:
WITH FOUR SMART COLOR WAY OPTIONS, IT IS AN IDEAL ACCESSORY AND WARDROBE ENHANCER FOR A SELF OR GIFT PURCHASE
Scarfs and wraps are so popular especially in fall and winter. FRAAS has a luxurious line up of versatile options in their Fall 2012 collection. More than 100 new FRAAS brand styles are debuting in the upcoming season–many in multiple color way options. Three on-target and very elegant palettes and themes are apparent–Woodland Guardians, Mineral Explosion, and Decadent Traveler. Neutrals, jewel tones and accent pop colors provide savvy consumers with the right styling and best shades to work with existing and new wardrobes.
I was recently sent the Fairisle Infinity scarf for review. This soft, lightweight scarf is great to transition season to season and is made of acrylic, nylon and a little wool. I like that it is the perfect weight for any climate and that it loops so easy with no tying required. There are so many ways to wear it and it works well with outerwear, sweaters, blouses, dresses or as an accent accessory. It comes in great colors like navy/turquoise, camel/ivory, rose/petal, and black/grey. I received the scarf in camel/ivory and it is such a great color that goes with so many things. This scarf retails in most stores for about $40.
“Our goal at FRAAS is to give consumers great choices of unique, exciting products at affordable price points,” says Aimee Zucchetti, the company’s’ Brand and Sales Manager. “This new style—which is part of a far larger collection that includes an extremely comprehensive choice of scarves and wraps in many materials, sizes and shapes— allows consumers to renew their wardrobes and accessorize like fashionistas without spending a fortune!”
“Whenever a woman wants to add a finishing touch to her outfit and add zest to her entire look—she can reach for one of our FRAAS styles and be 100% confident that it will produce the right effect. It is amazing what a difference a scarf can make,” says Ken Krieger, the VP of Sales for the innovative international manufacturer of woven and knit scarves, stoles, ruanas, wraps, capes and related accessories.
About FRAAS: Scarf producer V. Fraas (corporate owner of the FRAAS brand) celebrates more than 130 years in business. Ever since its foundation in 1880 by Valentin Fraas, the world leader for mufflers and shawls has thrived and advanced under the control of his descendants—a remarkable feat in this transitory world. But V. Fraas has more to celebrate than mere longevity and persistence: it is a forward looking company that continues to expand at a rapid pace, and it is constantly implementing new ideas and concepts. From its bases in New York, Paris, London, Wüstenselbitz, Toronto and Shanghai, V. Fraas’ design teams travel to major shows and forecasting seminars throughout the globe to identify new trends and develop products that are perfectly attuned to fashion and customer demand. The 130-year old company’s research team, meanwhile, works unceasingly to develop and discover new yarns, fabric and methods of manufacturing products that are of truly outstanding quality. Truly internationally oriented, the company boasts sales subsidiaries and satellite offices in New York, Toronto, London, Paris, Berlin, Denmark, Italy, India, Hong Kong, Shanghai and Tokyo. Products are distributed worldwide via department and specialty stores as well as online retailers.